# SmartLinks Launches Free Self-Serve Platform for Connected Packaging
> SmartLinks unveils a free self-serve platform empowering brands of all sizes to create GS1-powered QR code experiences and meet Digital Product Passport regulations.

Category: News
Author: SmartLinks Team
Published: 2025-06-15
Canonical URL: https://www.smartlinks.app/blog/smartlinks-self-serve-launch
Featured image: https://pzauynhxbjdyyffythir.supabase.co/storage/v1/object/public/blog-images/1749814257060-8xuztcde9wa.png
---
## Empowering Brands with Next-Generation Connected Packaging

**SmartLinks**, a leading end-to-end platform for digitally connected products and packaging, has announced the launch of its new **free self-serve platform**.

The platform helps brands, manufacturers and retailers unlock the many benefits of QR codes and NFC technology — enabling businesses to seamlessly meet upcoming **Digital Product Passport (DPP) regulations** worldwide.

## What Consumers Get When They Scan

By simply scanning a QR code on a product, consumers use SmartLinks to instantly access:

- **Interactive Experiences** — videos, tutorials, promotions, loyalty programmes and personalised content

- **Intelligent Product Information** — dynamically interpreted data highlighting ingredients, allergens and safety information

- **Digital Product Passports** — fully compliant DPP solutions meeting EU and global regulatory requirements

- **Localised Offers** — targeted content, promotions and experiences based on location and even specific retailers

- **Real-time Updates** — batch-level recall alerts, updated product details and localised customer service links

## The Most Feature-Rich Platform on the Market

The self-serve platform offers the **widest and most feature-rich toolset on the market**, making implementing GS1 Digital Link simple and scalable. Starting with a basic free account, brands can create and customise digital experiences, revolutionise operations and gain valuable data insights — all from an easy-to-use interface with a drag-and-drop editor.

> 
> "The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable."
> **— Anne Godfrey, CEO of GS1 UK**
> 

> 
> "SmartLinks.app is not just about connecting products; it's about making them truly intelligent. Our self-serve platform is unique in its ability to dynamically manage data, understand content context, and deliver locationally aware, personalised experiences. This standard will take over the world — and it was important for us to offer a platform that allowed every size of business to see the benefits."
> **— Glenn Shoosmith, CEO of SmartLinks**
> 

## GS1 UK Approved and Future-Proof

As a **GS1 UK Approved Product**, SmartLinks ensures compliance and seamless implementation, helping brands future-proof their product digitisation strategy ahead of industry-wide Digital Link adoption by 2027.

## Why Choose SmartLinks?

- **Free fast setup** — get started in minutes

- **Flexible scaling** — from startup to enterprise

- **Extensive toolset** — the most comprehensive on the market

- **Valuable consumer insights** — understand and engage your customers

**Lead your industry, stay compliant, and own your customer connection.**

[Get started free at smartlinks.app →](https://www.smartlinks.app)

## About SmartLinks

SmartLinks is part of the **Prove Anything** group. It creates digital portals of engagement, commerce and information around consumer products, connecting through QR codes and NFC technology.

As a GS1 UK Partner, SmartLinks provides a comprehensive end-to-end platform to create dynamic digital experiences, enhance product transparency and drive consumer engagement.

For more information: [charlie@smartlinks.app](mailto:charlie@smartlinks.app)