# Tesco Trials QR Codes in What's Being Called the 'Second Barcode Revolution'
> Tesco is piloting GS1 Digital Link QR codes on its products, giving shoppers access to dynamic product information and marking a major milestone in UK retail.

Category: News
Author: SmartLinks Team
Published: 2024-07-11
Canonical URL: https://www.smartlinks.app/blog/tesco-trials-qr-codes-barcode-revolution
Featured image: https://pzauynhxbjdyyffythir.supabase.co/storage/v1/object/public/blog-images/1749817255877-fznkx1o2nu8.webp
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## Tesco Pilots GS1 Digital Link QR Codes

**Tesco** has announced it will be piloting **GS1 Digital Link QR codes** on its products, giving shoppers access to detailed product information and dynamic content in what is being dubbed the _"second barcode revolution"_.

## How the New QR Codes Work

These GS1 Digital Link 2D barcodes work exactly like traditional barcodes at checkout — but when a consumer scans the code with their smartphone, they unlock a wealth of additional information:

- **Ingredients and allergens** — full transparency at a glance

- **Recipe ideas** — inspiration linked directly to the product

- **Promotional offers** — targeted deals and loyalty rewards

- **Sustainability and recycling** — environmental impact data and disposal guidance

## Benefits for Retailers and Supply Chains

The benefits extend far beyond the consumer. Retailers and distributors can also scan the QR code to access:

- **Batch-specific information** — storage requirements and handling instructions

- **Product recall alerts** — instant notifications across the supply chain

- **Stock level data** — real-time inventory visibility

- **Automatic discounting** — products nearing or past expiry can be reduced automatically

## How SmartLinks Enhances Digital Link QR Codes

**SmartLinks** is designed to take these Digital Link QR codes even further — making the information **dynamic, updatable and interactive**. The platform provides a comprehensive suite of engagement and customer service tools that extend the QR code's functionality into a full digital product experience.

With Tesco leading the charge, the UK retail landscape is shifting rapidly. **The brands that adapt now will own the customer relationship.**

[Discover how SmartLinks can power your QR code strategy →](https://www.smartlinks.app)