Sell More Products with Smarter Packaging
Every product you sell is a missed conversation with your customer. SmartLinks turns passive packaging into an active sales channel — driving repeat purchases, capturing first-party shopper data, and building direct consumer relationships that bypass the retailer.
Connected Packaging Features for Food & Drink
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Origin, Provenance & Multi-Language
Brand storytelling that drives purchase decisions. Bring your ingredients, recipes, and farming partnerships to life — and serve it all in the consumer's language automatically, unlocking international growth without reprinting.
Ingredients & Allergen Compliance
Meet Natasha's Law and EU FIC requirements digitally. Build consumer trust with accessible, personalised allergen alerts — without cluttering your packaging.
Sales, Reorders & Subscriptions
Turn every scan into revenue. Enable one-tap reorders, subscription sign-ups, cross-sell complementary products, and serve recipe-driven upselling — converting passive packaging into a 24/7 sales channel.
Batch & Expiry Tracking
Encode batch numbers and expiry dates directly in QR URLs. Enable targeted recalls, supply chain visibility, and grey market detection at serial level.
GS1 Digital Link Compatible
Future-proof your packaging with GS1 Digital Link QR codes that replace traditional barcodes. One code for checkout, supply chain, and consumer engagement.
Dynamic Content Updates
Change what consumers see without changing your packaging. Update recipes, promotions, and regulatory information in real-time — your packaging never goes out of date.
Food & Drink Revenue & Consumer Engagement Solutions
Turn Every Pack Into a Sales Channel
Your products don't stop generating revenue at the checkout. Every scan is an opportunity to drive another purchase, capture valuable shopper data, and own the customer relationship — even when you sell through supermarkets.
Drive Repeat Purchases
Enable reorder links, cross-sell complementary products, and serve recipe-driven upselling — turning a one-time buyer into a loyal repeat customer from every scan.
Capture First-Party Data
Build detailed shopper profiles even through supermarket distribution. Know your customers by name, preference, and purchase history — data that's yours, not the retailer's.
Run Competitions & Promotions
Launch time-limited offers, prize draws, and loyalty rewards triggered by product scans. Keep campaigns fresh without reprinting — update promotions in real-time.
Own the Customer Relationship
Build a direct brand-to-consumer channel that bypasses retailer intermediaries. Engage shoppers after they leave the store with personalised content and offers.
How It Works
Get started in minutes — no complex integration required
Apply SmartLinks to Packaging
Embed GS1 Digital Link QR codes on packs, labels, or sleeves during production. Each code links to a unique digital product experience.
Consumer Scans at Home or In Store
A quick scan with any smartphone camera opens the full product experience — ingredients, allergens, recipes, provenance, and promotions. No app required.
Engage, Comply & Convert
Deliver regulatory information, capture first-party data, drive repeat purchases, and build lasting relationships that turn shoppers into brand advocates.
Protecting Consumers, Beyond Compliance
2 million people in the UK have a diagnosed food allergy. SmartLinks makes allergen and dietary information truly accessible — not just legally compliant.
Instant Allergen Alerts
Immediately warn consumers if a product contains their known allergens — before they even read the label.
Accessible by Design
Large fonts, high contrast, screen reader compatible. Allergy information that works for everyone.
Multi-Language Support
Present critical dietary and allergen information in the consumer's language — no packaging reprint needed.
3rd Party Integrations
Partner with accessibility tools and allergy apps to reach consumers where they already manage their dietary needs.
Natasha's Law Compliant
Go beyond the legal minimum. Full ingredient and allergen declarations, digitally accessible from every pack.
Personalised Preferences
Remember each consumer's language and dietary profile so every scan delivers relevant, tailored information.
Your Post-Purchase Growth Engine
Platform
You sell through supermarkets — but the customer relationship doesn't have to end at the checkout. The Hub turns every product into a direct channel for reorders, recipes, and first-party data.
Recipe-Driven Reorders
Serve recipes from the pack that link directly to repurchase — turning meal inspiration into repeat revenue.
AI Ingredient Assistant
Instant answers on allergens, storage, and substitutions — trained on your product data, available 24/7.
First-Party Data Capture
Build shopper profiles even through retail distribution. Know your customers by name, preference, and purchase history.
One Platform, Not Seven
Replace your recipe site, allergen database, competition tools, and CRM with a single post-purchase platform.
Industry Use Cases
Transform Your Food & Drink Packaging
Stop losing customers at the checkout. SmartLinks QR codes turn every product into a direct sales channel — driving repeat purchases, capturing data, and building relationships that grow your brand.