Every Appliance. Every Home. Connected.
From kitchen counters to laundry rooms — transform electrical products into intelligent, revenue-generating digital touchpoints.
Electrical Product Solutions
Choose the right digital engagement solution for your product category — each one designed to maximise revenue and customer lifetime value.
Why Choose SmartLinks™ for Electrical Products
Every product becomes a revenue engine, support channel, and brand ambassador — long after the initial sale.
Revenue & Reorders
Turn every product into a sales channel. One-tap reorders, consumable replenishment, and accessory cross-sells — directly from the product itself.
Customer Engagement
Build lasting relationships through personalised setup guides, how-to content, loyalty rewards, and exclusive owner-only experiences.
First-Party Data
Capture rich product interaction data — scan locations, feature usage, and purchase patterns — without relying on third-party cookies.
AI Product Assistant
An always-on AI concierge that answers questions, troubleshoots issues, and recommends compatible accessories — reducing support costs by up to 40%.
Brand Storytelling
Bring your brand to life with rich digital content — sustainability credentials, manufacturing heritage, and the people behind the product.
Cross-Sell & Upsell
Surface relevant products when customers are already engaged with your brand: compatible upgrades, consumables and bundles.
From First Scan to Lifetime Customer
Every electrical product becomes a gateway to engagement, revenue, and lasting brand loyalty.
Scan — The Trigger
A customer picks up your product at home or in-store. One scan of the QR code or tap of the NFC tag opens a branded digital experience — no app required.
Discover — The Experience
Instantly explore setup guides, compatibility info, energy ratings, and your brand story — all presented in a premium, mobile-first portal.
Connect — The Relationship
Register ownership, join loyalty programmes, unlock exclusive offers, and connect directly with your brand. Every scan builds your first-party database.
Purchase — The Conversion
One-tap accessory reorders, consumable replenishment, compatible upgrades, and personalised upgrade recommendations — turning every product into a sales channel.
Support — The Retention
AI-powered troubleshooting, spare parts ordering, and service booking — reducing support costs while keeping customers loyal to your ecosystem.
Return — The Loop
Seasonal promotions, new product launches, and trade-in offers keep customers engaged. Your product's digital portal never goes out of date.
Three jobs every appliance is being asked to do
Small appliances, white goods and the in-store experience all share the same on-product pressure: tighter ecodesign rules, a long ownership tail, and a customer who treats the smartphone as the manual.
Ecodesign & DPP compliance
Energy label, repairability score, materials, spare-parts availability window — all attached to the product, all updatable.
Aligned with Regulation (EU) 2024/1781 (ESPR) and the existing EU Energy Labelling Framework.
Right to repair, end-to-end
Diagnostics, exploded views, spare-part ordering, certified technician booking — the things that decide whether a fridge gets fixed or scrapped.
Supports the Right to Repair Directive (EU) 2024/1799 and WEEE Directive end-of-life routing.
Aftermarket revenue & cross-sell
Consumables, accessories, service plans and compatible upgrades — sold from the product itself, at the moment of need.
Same GS1 Digital Link carries checkout, registration and post-purchase commerce.
Electrical & appliance connected packaging — common questions
Are electronics and appliances actually in the first wave of EU DPP?+
Yes — the ESPR working plan lists consumer electronics and household appliances among the first priority product groups under Regulation (EU) 2024/1781. Delegated acts are due from 2026, enforcement from 2027. Full timeline in our DPP non-compliance penalties guide.
How does the right to repair interact with this?+
The Right to Repair Directive (EU) 2024/1799 obliges manufacturers of priority products to make spare parts and repair information available. A scannable label is the easiest way to satisfy the access requirement — and the cheapest way to capture the resulting spare-parts revenue rather than ceding it to a third-party marketplace.
Will customers actually scan an appliance?+
They will when the appliance breaks, when they move house and need the warranty, when they need a filter, and when a child sticks a fork in it. The question isn't 'will they scan' — it's 'when they scan, do they reach you or a search engine'. The default today is the search engine.
What happens when the product changes owner?+
The product identity persists. The next owner can register themselves, see service history within privacy limits, order parts and find compatible upgrades. The brand gains an accurate owner record for each transfer, particularly for long-lived white goods.
Does the same platform handle in-store retail experiences for electricals retailers?+
Yes — the in-store flow uses the same SmartLinks layer at the shelf edge, so a shopper scanning a product card on a shelf, a buyer in-home scanning the appliance itself, and a service engineer in the field are all hitting one consistent data spine.