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Self-serve · For small brands & SMEs

Get a GS1 Digital Link on every product — fast.

SmartLinks Start is the self-serve way to put one GS1 Digital Link QR code on your packaging and build a connected product page and go live in under an hour. Free until you go live, no developers, no integration project — ideal for small and growing brands.

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Learn more & see plans
What SmartLinks Start is
Food & Drink
For artisan producers, drinks startups, and small-batch food brands that want ingredients, allergens, and recipes on every pack.
Clothing & Apparel
For independent fashion labels, accessory makers, and sportswear brands looking for digital product passports, care labels, and swing tags.
Health & Beauty
For skincare startups, cosmetics brands, and wellness products that want tutorials, loyalty programmes, and full ingredient transparency.
Batteries
EU Battery Regulation — printed label 18 Aug 2026, QR code 18 Feb 2027. Cordless tools, appliances, e-bikes, small brands.
Wine
Compliant EU 2021/2117 wine QR for new labels, small wineries and importers — ingredients & nutrition, every EU language.
SmartLinks Hub
A connected product page for every SKU — TikTok Shop, marketplace sellers, small importers, D2C startups.
SmartLinks Hub
Overview
The post-purchase platform for product brands.
Platform
Capabilities & architecture.
Replace your stack
Consolidate post-purchase tools.
Outcomes & impact
What brands unlock.
By brand type
B2B / Channel brands
Sold through retail & distribution.
D2C brands
Direct-to-consumer commerce.

Exploration

Tailored for your industry

Discover how connected product identity transforms specific market sectors and product lifecycles.

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All solutions
View the complete directory
Food & Beverages
Packaging & compliance
Clothing & Apparel
Circular fashion tracking
Health & Beauty
Authenticity & safety
Luxury Goods
Digital passports
Electrical
Smart asset lifecycle
Home & Living
Inventory management
Outdoor Equipment
Rugged item ID
Industrial
Logistics & supply
Merchandise
Retail experiences
Automotive
Manufacturers, dealers & DPP
Battery Passport & EU Battery RegulationEU 2026
18 Aug 2026 printed label · 18 Feb 2027 QR + passport
Platform
Platform Explained
How SmartLinks works end-to-end.
Anatomy of an Item
Products, proofs & the four kinds of item record.
App Ecosystem
70+ modular apps on the platform.
GS1 Digital Link
Business case: one QR, every endpoint.
Digital Link Deep Dive
Visual walkthrough of how it works, level by level.
Print Partners
Dynamic QR for printers.
Workflows
Connected Asset Operations
Field service, facilities, manufacturing — one tap to the live asset record.
Retail & Shelf Edge
Shelf-edge content, authentication, repurchase and analytics — no reprint.
The Connected Thread
One item, one identity — RFID + matched QR from tagging bay to returns dock.
Platform DPP
Cradle-to-grave: the full lifecycle, not just the factory gate.
ESPR Compliance
EU ESPR & Digital Product Passport readiness.
Built for every team
One record, six tailored views — customer to regulator.
Knowledge & stories
Blog
Long-form on DPPs, GS1, AI & commerce.
Guides
Deep-dive guides on DPPs, GS1, authentication & circularity.
DPP Timeline 2026–2032
Every regulation, deadline & category — synthesised from 15+ sources.
Battery Compliance Deep Dive
EU Battery Regulation 2023/1542 — Article 11, QR labelling, CFP, worked examples.
CIRPASS-2 Reference Architecture
Plain-English summary of the EU's June 2026 DPP system blueprint — and how SmartLinks maps to it.
Case studies
All case studies
Every published SmartLinks customer story.
Transformulas
Clinical skincare consultations.
Vinca Wines
Premium wine provenance & reorder.
Earth Positive
Sustainable brand collective.
Contact
Sign inBook a walkthrough
The connected product platform
Core concepts

The vocabulary of connected products.

SmartLinks is built on a small set of foundational ideas. Read them in any order — together they describe what an AI-ready, connected product platform actually is.

Connected Identity

A persistent digital identity for physical products, assets and places.

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Product Record

A connected record containing support, ownership, compliance and lifecycle information.

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Product Support Hub

A connected destination for manuals, warranties, FAQs and AI-powered support.

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Connected Product

A product with a persistent digital identity through QR, NFC, RFID and GS1 Digital Link.

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AI-Ready Product Data

Structured, grounded product information that AI systems can read accurately.

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MCP-Ready Product Records

Product Records exposed as Model Context Protocol resources and tools.

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RAG for Product Support

Retrieval-Augmented Generation grounded in a single product's record.

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Manuals as Markdown

Turn product PDFs into AI-readable markdown so assistants, voice and live chat can actually use them.

Read the concept

Connected products and assets, given a digital identity.

Product
  • Overview
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  • Hub · full story
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  • Connected Identity
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Industries
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  • Food & Beverage
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  • Automotive
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  • Worked examples
Resources
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GS1 Digital Link · ESPR / DPP ready · MCP & RAG ready