The Platform, Not a Point Solution
One digital-twin platform.
70+ modular apps.
Most providers sell you a feature. SmartLinks gives you an extensible app ecosystem — every product gets a digital twin, and every twin gets exactly the apps the brand, the category, and the moment require.
Authenticity, engagement, DPP, AI, commerce, Web3 — all on the same core, the same data model, the same admin. Turn any of them on. Turn any of them off. Compose what you need, when you need it.
SmartLinks
Platform Core
One core, every category
Wine, whisky, apparel, electricals, beauty, industrial, collectibles — same data model, same identity, same admin. Add a category by turning on apps, not by buying another platform.
Extensible by design
Every app is a self-contained module. Configure per brand, per product, per batch. Swap, version, or build new ones without touching the core.
Composable for the moment
A bottle in-store, a luxury bag on resale, a tool on a job site, a beauty product on first scan — each gets the right experience from the same library.
The Full Catalogue
Every app, grouped by purpose
74 apps across 7 categories — each one a configurable module on the same SmartLinks core. Filter by category to focus.
Authenticity
Prove an item is real, claimed, and yours.
9 apps
Account Management
Configure how customers sign in, including which login methods and identity providers you support.
Certificate
Issue beautifully designed digital Certificates of Authenticity unique to each item.
Memorabilia Tag
Generate unique scannable tags designed for signed memorabilia and collectibles.
Ownership Checker
Allow external buyers, auction houses or examiners to verify genuine ownership of an item or qualification.
Receipt Scanner
Let owners scan their receipt as part of registering or claiming an item.
Code Studio
Generate serial IDs and produce printable sheets of QR code labels ready for export or print.
User Claim
A streamlined flow for users to claim ownership of an item once they have scanned it.
Creator Timeline
Add a creator-led timeline of stories with dates, locations and media.
Transfer Owner
Configure if and how proofs can be transferred between owners, including resale flows.
Digital Product Passports
Compliance, materials, journey, environment — the regulated surface of the twin.
5 apps
Plant Passport
Build and issue EU-compliant Plant Passports for the trade of plants and plant products.
Supplier Portal
Give suppliers a controlled portal to upload product data, certifications and provenance evidence.
Digital Product Passport
Map your existing product data into a Digital Product Passport and validate it against current and upcoming legislation.
Digital Product Passport Builder
Build your Digital Product Passport statements quickly with our AI-powered guide.
Statements
Gather, manage and version the structured statements that make up your Digital Product Passports.
Engagement
Turn every scan into a moment, a memory, or a relationship.
28 apps
My Garden
Let customers track the plants they have bought and grown in their garden, with care reminders and history.
Activites
Set up activities that customers can take part in and complete against a product or campaign.
Asset Downloader
Build a custom downloads page so owners can pull down assets, files and bonus content for their product.
Attendance Register
Issue digital Proof of Attendance records, letting users prove they were at an event with verifiable evidence.
Auction
Run live or timed auctions tied directly to authenticated items.
Community
Create a community space where owners of a product or brand can connect and share.
Competition
Launch competitions and prize draws that customers enter by scanning their product.
Display Cabinet
Customise how a customer's collection of products is displayed back to them.
Fan Request
Let fans submit personal requests, signed item enquiries or messages directly to the artist or brand.
Feedback
Gather structured feedback from customers tied to specific products and moments.
Gig Listing
Show upcoming gigs and tour dates, automatically synced from Bandsintown.
Live
Run live, real-time engagement moments with panels, links and broadcast messages.
Mobile Wallet
Add the product or pass to Apple Wallet and Google Wallet for one-tap access.
Music Player
Attach exclusive music tracks and downloads to authenticated items.
NPS Rating
Collect Net Promoter Score feedback against products and track it over time.
Notifications
Manage unified push and wallet notifications across registered devices.
Owner Timeline
Let owners build a timeline story of how they have used or experienced their product.
Ownership
Let users claim and register ownership of a product, with configurable forms and login options.
Photo Booth
Equip authorised photographers to take photos and attach them to a customer's item.
Photo Memory
Let owners save personal photos against their product as a private memory archive.
Photo Stream
Allow owners and the public to post photos that appear on a curated montage stream wall.
Servicing
Track service, repair and maintenance history against an individual item.
Social Links
Add a social links page and homepage widget for an item or brand.
Stories
Publish swipeable, social-style stories tied to a product or campaign.
Tap To Donate
Turn any tap or scan into a donation moment for a chosen charity or cause.
Treasure Hunt
Run a scan-based treasure hunt across products, locations or events with prizes for completion.
Votes
Run polls and votes that owners take part in by scanning their product.
Warranty Claim
Let owners raise a warranty claim directly from their product page, with evidence and status tracking.
Documentation
Manuals, care, ingredients, recipes — the long tail of product content.
23 apps
Articles
Publish a stack of simple articles attached to a product or collection.
Basic Blog
Add a lightweight blog so you can post updates, stories and news against a product or brand.
Brand Info
Configure rich brand information for GS1 products, including AI-generated questions and answers.
Care Label
Add detailed care guidance for clothing and textiles, replacing or extending the printed care label.
Carousel
Add a carousel of images and videos to enrich the story of an item.
Certification & Labels
Display certification labels covering usage, recycling, materials and country of origin.
Content Builder
A flexible content builder for assembling and managing rich content blocks.
Content Pages
Build standalone content pages and link them anywhere in the experience.
Cooking Guide
Add cooking and preparation instructions for food and drink products.
Dynamic Page
A configurable page made up of widgets, links and content blocks.
FAQ
A collapsible block of questions and answers, ideal for support and product information.
Flip Book
Embed a Flip Book so customers can browse a brochure, lookbook or manual interactively.
Ingredients
Publish ingredient lists and allergy information for food and drink products.
Knowledge Base
Publish a structured knowledge base of help articles attached to a product or brand.
Link Page
A flexible page of links and widgets, perfect as a digital business card or campaign hub.
Media
Attach photos, videos and other media assets to an item or product.
Nutrition Info
Publish nutritional information for food and drink products in regulator-friendly formats.
PDF Manual
Upload PDF manuals and guides in multiple languages and serve the right one to each customer.
Plant Care Guide
Provide detailed care guidance for a specific plant, from watering schedule to seasonal advice.
Recipes
Add recipes that use the product, including links, steps and rich media.
SOP's
Publish Standard Operating Procedures for items used in commercial or industrial settings.
Warranty
Publish warranty terms against a product and tie them to ownership and date of purchase.
Wine Facts
Meet EU wine labelling regulations with a dedicated digital Wine Label experience.
AI
Conversational helpers grounded in product context.
3 apps
AI Docent
An AI guide trained on your product data that answers customer questions in natural language.
AI Product Advisor
Help customers compare products side-by-side using features, specifications and AI recommendations.
Smart Guide
Layer AI assistance over your manuals and guides so customers can ask questions instead of searching.
Commerce
Reorder, refer, resell, and recover revenue post-purchase.
3 apps
Referrals
Run a refer-a-friend programme tied to specific products or campaigns.
Related Products
Surface related products on the digital twin to drive cross-sell and discovery.
Spare Parts
Map the spare parts available for a product so owners can find and order the correct one.
Integration
PIM, ecommerce, syndication — the wires into the rest of the stack.
3 apps
Icecat
Connect to your Icecat feed to automate product data enrichment.
Syndigo
Connect to your Syndigo PIM to keep product data in sync automatically.
Zedonk
Connect to your Zedonk ERP to automate product and order data.
A platform a label company, a brand, or a retailer can grow into.
You don't choose which SmartLinks app to deploy. You choose which ones to switch on first. Authenticity today, DPP next quarter, engagement after that, AI on top — same platform, same proofs, same data.
That's why a partner with the breadth of a global label or packaging group can plug us in once and address every customer in every category — not just the ones a point solution happened to fit.