SmartLinks Hub. One platform, every product.
The connected-identity platform behind every SmartLinks deployment. Built on GS1 Digital Link, ready for Digital Product Passports, and AI-ready out of the box.
Everything you need for connected products.
One identity per product
SKU, batch or serial — your call. One resolvable URL, many audiences and destinations.
GS1 Digital Link native
Sunrise-2027 ready. One QR for retail, regulator and consumer. Standardised from the ground up.
DPP records out of the box
Materials, repair, recycling, ownership — structured for ESPR and Digital Product Passport rules.
AI assistants per product
RAG-grounded chat on your own documents, parts and policies. Cited answers, not guesses.
Authenticate & register
NFC / QR authentication and one-tap consumer registration. Capture first-party data with consent.
Operator-ready
Field tech, warehouse, retail and support — same record, different views. Offline-capable where needed.
AI that knows your products.
Every SmartLinks Hub deployment includes RAG-grounded AI assistants per product. Customers ask questions; the AI answers from your documents, not the internet.
MCP-ready records mean external AI agents can query your product data with structured tools — citations, actions and multilingual responses included.