One QR code for every product journey.
By 2027, every retail barcode becomes a resolvable URL. SmartLinks is built on GS1 Digital Link from the ground up — so your product identities are standardised, future-proof and ready for retail, regulator and consumer.
Built on GS1 Digital Link from day one.
One QR, many destinations
A single GS1 Digital Link QR resolves to different content depending on who scans it — consumer, retailer, regulator or machine.
Standardised URLs
GS1-compliant URL structure means your product identities work across every system, marketplace and supply chain partner.
Consumer-ready scanning
No special app required. Any phone camera reads the QR and lands on the right experience — authentication, registration, content or commerce.
Multi-market by design
Same GS1 identifier, localised destination. Route consumers to the right language, regulatory context and retailer by geography.
Scan analytics
Track where, when and how often your products are scanned. Map engagement by region, channel and audience.
Sunrise 2027 ready
Built on GS1 Digital Link from day one. No migration needed when 2D barcodes replace linear codes at retail.
A resolver that speaks the global language of trade.
SmartLinks works with GS1 member organisations to ensure your Digital Link URLs resolve correctly across every market. Whether you need GTIN, SSCC or GRAI identifiers, the platform handles encoding, redirection and analytics.
For brands already using GS1 standards, onboarding is a matter of days. For brands new to GS1, our team guides you through identifier allocation and link registration.
What you get
- GS1 Digital Link URL generation and management
- Redirect rules by audience (consumer, retailer, regulator)
- Analytics on scan location, device and time
- Integration with GS1 registry services
- Support for GTIN, SSCC, GRAI and other identifiers
- Migration guidance from legacy QR and barcode systems
Prepare for Sunrise 2027 with SmartLinks.
Book a walkthrough with our GS1 team. We will audit your current identifiers and show you a migration plan to Digital Link.