Transformulas turned packaging into a direct channel.
The cosmetics brand added GS1 Digital Link QR codes to its bestsellers — and built a customer database, a membership club, and an always-on competition programme from a single scan.
One QR code per SKU, resolvable to the right experience.
Email opt-ins captured at the point of scan.
Competitions and content swap without reprinting packaging.
Transformulas is a UK cosmetics brand known for innovative, non-surgical beauty solutions and clinically-proven products — a trusted leader in surgery-free skincare.
The team wanted a frictionless way for customers to access product information at the moment of use, and a reliable channel to grow their database for competitions and a paid membership club.
One QR code, configured in SmartLinks Hub.
We rolled GS1 Digital Link QR codes onto Transformulas' packaging, starting with the bestselling SKU and phasing across the range. Each scan opens a welcome experience configured inside the SmartLinks Hub.
A founder-led welcome video from Rosi Chapman, top tips, an email capture for the membership club, and an entry form for the current competition — all stitched together without reprinting a single carton when the campaign changes.
More entries, more sign-ups, more direct customer relationships.
Since launch, Transformulas has seen a measurable lift in competition entries and membership registrations from in-pack scans. The same QR is now the front door for product information, top-tip content, and every campaign that follows.
The deployment is GS1 UK certified — standards-based identification ensures the codes remain compliant and forward-compatible as DPP regulation matures.
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