Every product, asset and place, given a connected identity.
SmartLinks turns a single scan or tap into the right record for the right audience — consumer, technician, retailer, regulator or AI agent. One identity, many jobs to do.
- GS1 Digital Link & DPP-ready records
- MCP & RAG-ready for AI agents
- One scan — many audiences served
- ESPR-compliant out of the box





Hospitality · provenance you can pour
Physical goods are becoming software.
Regulation is catching up to physical goods.
ESPR and Digital Product Passports turn product transparency from a marketing choice into law. SmartLinks gives every item a record that satisfies regulators and serves customers.
QR codes are becoming standards-grade infrastructure.
GS1 Digital Link replaces barcodes with resolvable URLs by 2027. One scan, many destinations — consumer, retailer, regulator, system.
Customers expect more after the till.
The checkout is no longer the end of the journey; it’s the beginning. Authentication, warranty, content and re-purchase all live on the connected product.
AI agents need product records they can read.
MCP and RAG-ready records let LLMs answer authoritative questions about your products, parts and policies — at every step.
Operations live on connected assets.
Tap an NFC tag, scan a QR — technicians, warehouse staff and support teams reach the right record instantly, even offline.
One identity beats six dashboards.
Marketing, ops, compliance, support and resale teams share a single connected record — instead of stitching together six tools per product.
One record. Many people, many jobs to do.
One product. One identity. Six different jobs to do.
Where SmartLinks earns its keep.
Brands selling complex or premium products to consumers and pros.
Support teams answer the same questions; customers can’t find manuals; AI agents hallucinate product details.
Every SKU gets a connected record with documents, FAQs and an embedded AI assistant grounded in your data.
Tickets drop, satisfaction rises, AI cites your facts — not the internet’s guesses.
Introducing SmartLinks Hub.
The connected-identity platform behind every SmartLinks deployment. Built on GS1 Digital Link, ready for Digital Product Passports, and AI-ready out of the box.
Records that AI agents can actually read and cite.
SmartLinks records are structured for retrieval. Your documents, FAQs and product data become a grounded source for AI chat, voice and tool-using agents — on-product, on-asset, on-shelf.

Bring one product line. We’ll show you the record in 20 minutes.
No deck. We’ll connect your data, mint identities, scan a real label, and walk you through what your customers, technicians and regulators will see.