Every Label. Every Taste. Connected.
From vineyard to table — transform food and beverage products into intelligent, revenue-generating digital touchpoints.
Our Food & Beverage Solutions
Smart Shelf Tags for Food & Beverage
Transform your retail space with intelligent shelf tags that provide customers instant access to product information while streamlining staff operations.
Why Smart Shelf Tags Matter
Instant Product Information
Customers can quickly access allergen info, nutritional data, and product origins without asking staff or searching multiple sources.
Staff Efficiency
Reduce repetitive customer inquiries and enable staff to focus on higher-value customer service activities.
Enhanced Shopping Experience
Provide recipe suggestions, pairing recommendations, and promotional offers directly at the point of purchase.
Ready to Get Started?
Discover how smart shelf tags can transform your food retail environment and improve customer satisfaction.
Explore Shelf Tags SolutionWhy Choose SmartLinks™ for Food & Beverages
Our digital solutions transform how consumers interact with food and beverage products while helping brands meet regulatory requirements.
Regulatory Compliance
Meet EU regulations for allergens, nutritional information, and ingredients lists through digital means.
Consumer Engagement
Create direct connections with consumers through engaging digital content, stories, and exclusive offers.
Authentication
Protect your brand and consumers from counterfeits with secure digital verification technology.
Multilingual Support
Provide product information in multiple languages without cluttering physical packaging.
Consumer Insights
Gain valuable data on how consumers interact with your products to inform marketing and product development.
Sustainability
Reduce packaging waste by moving detailed information online while highlighting your sustainability initiatives.
Three jobs every label is being asked to do
Food & beverage packaging now carries regulatory, commercial and operational duties that paper can no longer hold. SmartLinks turns the same on-pack code into all three.
Mandatory disclosures, digitally
Ingredients, allergens, nutrition, e-labelling for wine, country of origin — surfaced in the shopper's language without reprinting.
Aligned with FIC Regulation (EU) No 1169/2011 and the wine e-labelling rules under Regulation (EU) 2021/2117.
A direct channel past the retailer
Repurchase, recipe-driven cross-sell, subscription, promotion — every scan is a chance to keep the customer when the supermarket owns the till.
Built on the GS1 Digital Link standard so the same code serves point-of-sale and post-purchase.
Batch-level traceability & recall
Encode batch and expiry in the URL so a recall reaches only the affected lots, and grey-market diversion is visible at serial level.
Supports the EU's Sunrise 2027 move from EAN to GS1 Digital Link on every pack.
Food & beverage connected packaging — common questions
What does EU wine e-labelling actually require, and from when?+
Since 8 December 2023, wines produced and labelled for the EU market must carry a digital list of ingredients and a full nutrition declaration, accessible via a QR or other electronic means on the bottle. The legal basis is Regulation (EU) 2021/2117, the CMO amendment for wine. Background and worked examples live in our wine & spirits authentication guide.
Does one QR satisfy both UK and EU food regulators?+
Yes — when it's a GS1 Digital Link URI, the same code resolves to whatever the requesting market needs. UK shoppers can land on a Natasha's Law–compliant allergen panel, EU shoppers on the FIC ingredient/nutrition view, retailers on a stock-check, and your marketing team on the same shopper engagement layer. One sticker on the pack, many audiences.
We sell mainly through supermarkets — what's the commercial case for connected packaging?+
Retail distribution gives you reach but takes the customer relationship. A scannable pack is the only direct line you keep — recipes that link to reorder, allergen profiles you can remember per shopper, promotions you can change without reprinting, and first-party data you can use for retargeting. See the food & drinks flow for what the scan experience looks like.
How does this help a recall?+
Because batch and expiry are part of the URL, a recall can be scoped to the exact production lots affected rather than every pack on shelf. The on-pack code becomes the index into your traceability data — useful both for the FSA recall workflow and for HACCP audits.
Do I need a separate solution for spirits, beer/cider, and shelf tags?+
No — the same SmartLinks layer handles all of them with category-specific routing. Premium spirits lean harder on authentication and collector experiences; beer & cider and wine lean on e-labelling and direct-to-consumer; retailer shelf tags extend the same architecture to the shelf edge.