Sustainable apparel that talks back. SmartLinks × Earth Positive.
We've embedded SmartLinks-powered NFC into Earth Positive's certified sustainable garments — turning every t-shirt, hoodie and tote into a tap-to-unlock channel for fan engagement, drops, authentication and storytelling.
NFC tags woven into Earth Positive apparel — invisible, durable, washable.
A phone tap opens the SmartLinks-powered experience: content, drops, fan engagement.
Same shirt, new moments. Update the destination from SmartLinks Hub without re-tagging.
Earth Positive's certified low-carbon apparel + a tag that lasts the lifetime of the garment.
The merchandise becomes the channel.
Each garment carries a SmartLinks-issued NFC tag bound to a GS1 Digital Link identity. A tap resolves through the SmartLinks Hub, where the brand controls what happens next — without touching the product.
Launch a fan club, drop a limited-edition piece, authenticate a collaboration, or surface a personal message from the artist. The same garment can mean something new every season.
It's a first-of-its-kind merchandising platform: sustainable production from Earth Positive, connected identity from SmartLinks, infinite reprogrammability for the brand.
Music and entertainment brands, sports teams, sustainable fashion labels, and any organisation that wants its merchandise to do more than sit in a drawer.
Want to put SmartLinks inside your next drop?
Tell us about your range and audience. We'll show you how the Earth Positive partnership could work for your brand.
Start a conversation