One identity layer, three specialised platforms.

The flagship platform. GS1 Digital Link QR codes, Digital Product Passports, AI-generated product portals and ESPR-ready compliance for brands of every size.

• GS1 UK Approved — Sunrise 2027 ready resolver and QR generator built on global standards
• AI product portals — Liquid templates and generated content adapt to every SKU automatically
• Enterprise + self-serve — From SmartLinks Start at £0/month to fully managed enterprise rollouts
• Open data layer — Attestations, interactions and analytics any team can build against

Digital fan engagement platform connecting sports teams, clubs, and organisations with their communities through innovative technology solutions.

• Fan-first experiences — NFC-enabled merchandise turns every jersey, scarf, and ticket into a digital touchpoint
• Exclusive content unlocks — Fans tap to access behind-the-scenes videos, player messages, and limited drops
• Community & loyalty — Build lasting fan relationships with rewards, competitions, and personalised engagement
• Rights-holder ready — Purpose-built for sports teams, music artists, esports orgs, and live events

KeepTags uses NFC + QR tags to bring physical items to life for consumers, unlocking product data, experiences, and value from a single tap.

• Tap-to-discover — Consumers scan any tagged product to instantly access rich product information and stories
• Retail operations — Streamline stock management, authentication, and product tracking at scale
• Consumer engagement — Drive post-purchase interaction with warranty registration, care guides, and reorder prompts
• Works with any product — From fashion and electronics to food and homeware — one tag platform for all categories