Health & Beauty
The health and beauty sector thrives on personal connections, brand trust, and ongoing consumer engagement.
With SmartLinks, you can revolutionise how customers interact with your products, fostering loyalty and driving sales through tailored digital experiences.
Why SmartLinks
Create a Unique Shopping Experience
Connect customers to product-specific content with a simple scan. Share beauty tutorials, skincare tips, and personalised product recommendations to enrich their journey and keep them coming back for more.
Build Brand Loyalty
Leverage gamification, competitions, and exclusive offers to reward loyal customers. Launch point-based loyalty programmes that turn one-time buyers into long-term brand advocates.
Boost Product Transparency
Empower customers with access to detailed product information. Whether it's ingredients, sourcing, or ethical practices, SmartLinks provides instant access to everything your consumers care about, building trust and confidence in your brand.
How Does It Work?
Scan or Tap to Engage
With a simple scan of a QR code on your product packaging, your customers can access personalised content like usage guides, tutorials, ingredient breakdowns, and promotional offers.
Personalised Content & Recommendations
Deliver tailored content based on product type, consumer preferences, and purchase history. SmartLinks makes it easy to guide customers through skincare routines, makeup tips, and the best ways to use your products.
Gamification for Engagement
Run quizzes, competitions, and giveaways directly through SmartLinks to engage your audience. The more they interact, the more they learn about your products and feel connected to your brand.
Supercharge Your Product
Unlock the full potential of your health and beauty products with SmartLinks' innovative connected packaging solutions. Transform every product into a gateway for enhanced customer engagement and brand loyalty.
Help customers make the most of their purchase with step-by-step tutorials and expert tips, all accessible through a quick scan or tap.
Enable seamless shopping experiences by linking directly to your online store. Consumers can browse, learn, and shop directly from the content they access via SmartLinks.
Collect valuable customer feedback, reviews, and testimonials to continually improve your products and brand offerings.
Encourage repeat purchases with exclusive discounts, loyalty points, and early access to new products. SmartLinks allows you to tailor offers to customer behaviours and preferences.
From compliance tracking to loyalty programmes, our comprehensive platform provides everything you need to create meaningful connections between your products and customers whilst gathering valuable insights to drive business growth.
Choose Your Plan
Select the perfect plan for your business needs
FREE
A completely free plan that lets you show basic ingredient and allergy information to your customers.
- Product Homepage
- Care Label
- Basic DPP Solution
- Social Links
- Includes 10 Product SKUs
INFORM
Display all your essential FMCG information and add connection and customisation to inform your customers.
- Product Homepage
- Care Label
- Advanced DPP Solution
- Social Links
- Includes 20 Product SKUs
- Multilingual
- Custom Domain
- Blogs & Content Pages
- Repurchase Links
- Related Products & Offers
- FAQs
ENGAGE
Connect with your consumers with enhanced Product Homepages with rich media and utilising personalised product ids for targeted customer engagement.
- Product Homepage
- Ingredients
- Advanced DPP Solution
- Social Links
- Includes 50 Product SKUs
- Multilingual
- Custom Domain
- Blogs & Content Pages
- Repurchase Links
- Mailing List
- FAQs
- Serialised Product Data
ENTERPRISE
For companies that need more than 50 SKUs and who need to use our powerful enterprise features that allow for different sets of information to be displayed dependant on location, retailer or other conditions.
- Product Homepage
- Ingredients
- Nutritional Information
- Allergy Alerts
- Social Links
- Advanced Condition Based Display Options
- Multilingual
- Custom Domain
- Blogs & Content Pages
- Repurchase Links
- Related Products & Offers
- Mailing List
- FAQs
- Serialised Product Data
- Includes Unlimited Product SKUs
All plans include SSL security, mobile optimisation, and basic support
Ready for Enterprise Scale?
Seamless integration, advanced analytics, and dedicated support for your entire product ecosystem.
Explore Enterprise SolutionsSmartLinks is a GS1 approved partner
Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.
Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff member's job or make it easier for them to help a customer.
Learn More About GS1 Digital Link