One GS1 Digital Link QR on every product. Ingredients, allergens, care labels, battery compliance, registration, story and resale — behind a single scan. Built for the SMEs the big platforms forgot.
GS1 Digital Link on every SKU
ESPR / DPP-ready records
No developers, no integration
Live in under an hour
The same platform that powers connected products for major brands — packaged for small teams who need to move fast and stay compliant.
GS1 Digital Link QR, DPP-ready records and ESPR-aligned data model — the same infrastructure the enterprise runs on, priced for SMEs.
No developers, no integration project. Sign up, import your SKUs, print your QR labels. That's the whole setup.
Product page, compliance record, AI assistant, spares and repurchase — one scan reaches them all. No stitching, no duplicate data.
Core works for any business, any brand and any product of any kind — toys, tools, homeware, you name it. The specialist paths simply add industry tools on top.
Free until you go live · No card required · Cancel anytime
Every essential feature, usable for any product of any kind. One GS1 Digital Link QR per SKU, a connected product page, DPP-ready records and AI-ready structured data — no industry add-ons required.
Not an on-pack QR — a living history of your products. Give us your product information and we build a historical hub for your range: the wayback machine and product history tool for everything you've ever made.
Or try a specialist path — industry tools on top of Core
Allergens, ingredients, sourcing, recipes and recall alerts on every pack.
Digital Product Passports, care labels and connected swing tags ready for EU 2026.
Personalised tutorials, loyalty offers and ingredient transparency for cosmetics.
EU Battery Regulation compliance — printed label 18 Aug 2026, QR code 18 Feb 2027. Cordless tools, appliances, e-bikes.
Compliant EU 2021/2117 QR for ingredients & nutrition. Small wineries, new labels, importers.
Something else entirely? Core covers any product of any kind — and if you'd like a hand choosing, book a walkthrough →
No. Everything is self-serve — sign up, upload your product data (or type it in), download your QR codes, send them to your print partner. Most brands are live inside an hour.
Yes. Every QR is a proper GS1 Digital Link, ready for Sunrise 2027 and readable by point-of-sale systems, regulators and consumer apps.
Yes. The record behind your QR uses the same data model our enterprise customers use for ESPR / Digital Product Passport work. When categories are mandated, you upgrade the record — not the label.
On INFORM and above, yes. Point a subdomain at us and your QR resolves to yourbrand.com/… instead of a SmartLinks URL.
Every SKU, every QR and every record moves seamlessly onto SmartLinks Hub — the full platform. Nothing gets re-printed, nothing gets migrated.
Under an hour for a first SKU. A day or two if you're setting up a full catalogue of 50+ products. No integration projects, no waiting on IT.
GS1 Digital Link QR codes on pack turned skincare packaging into a sign-up channel — more competition entries and membership registrations.
“Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations.”
One geo-aware QR code per can meets EU wine labelling rules in Europe and carries the brand story everywhere else.
“The GS1 Digital Link QR code meets all our needs and helps us comply with the new EU wine labelling regulations. It's more than compliance — it's about connecting with our customers in new ways.”
Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.
Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff member's job or make it easier for them to help a customer.
Learn More About GS1 Digital Link
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
Pick a plan, upload your SKUs, print your QR codes. No developers and no integration project.
Seamless integration, advanced analytics, and dedicated support for your entire product ecosystem.
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