Compliance becomes content — and a reason to buy again.
The Ecodesign for Sustainable Products Regulation (ESPR) makes Digital Product Passports mandatory for whole categories by 2027. SmartLinks turns compliance into a competitive advantage — one connected identity per product, structured for regulators and useful for customers.
Four pillars of Digital Product Passport data.
Product information
Origin, composition, manufacturing process and expected lifespan — all linked to the item's unique identity.
Repair & recycling
Disassembly instructions, spare parts availability, recycling guidance and waste sorting info.
Regulatory evidence
Structured data for conformity assessment, hazardous substances, supply chain due diligence and carbon footprint.
Sustainability claims
Environmental performance, durability metrics and reparability scores — all verifiable on the product record.
What SmartLinks ships out of the box.
Every SmartLinks deployment includes DPP-ready data structures, GS1 Digital Link resolution and consumer-facing passport views. You provide the product data; we provide the identity infrastructure.
The 2027 deadline is closer than it looks.
GS1 Sunrise 2027 means every retail barcode becomes a resolvable URL. Brands that start now will have tested infrastructure, clean data and trained teams before the mandate hits. Brands that wait will be scrambling for QR real estate on packaging that is already printed.
Get the ESPR playbook.
Our team has mapped the ESPR requirements to SmartLinks features. Book a walkthrough and we will show you exactly what your DPP needs to include.