How SmartLinks actually works.
A single scan or tap connects your product to the right record for the right audience — consumer, technician, retailer, regulator or AI agent. One identity, many jobs to do.
Six steps from physical item to connected identity.
Give every item a digital identity
A unique URL per SKU, batch or serial number. Resolvable via QR, NFC or RFID. GS1 Digital Link native.
Link to the right record
One identity, many destinations. Consumers see product info; technicians see manuals and history; regulators see compliance evidence.
Authenticate & register ownership
Consumers scan to verify authenticity and register ownership. Brands capture first-party data with consent.
Embed AI per product
RAG-grounded AI assistants answer questions from your documents, not the open internet. MCP-ready for agent integration.
Capture signal back to the brand
Scans, registrations, support queries and AI conversations all feed into structured product intelligence.
Comply with ESPR / DPP
Materials, repair instructions, recycling guidance and ownership history — structured for Digital Product Passport rules.
One record. Many people, many jobs.
Built for scale, compliance and AI.
QR / NFC / RFID
Any tag, any device. Offline-capable native apps for field use.
GS1 Digital Link
Sunrise-2027 ready. One resolvable URL for retail, regulator and consumer.
AI Assistant
Per-product chat grounded in your documents, with citations and multilingual support.
Authentication
NFC tap and QR scan verification with anti-clone protections.
Analytics
Scan maps, registration funnels, support topics and engagement trends.
Multi-market
Localised content per region. One identity, many languages and regulatory contexts.
See how SmartLinks fits your products.
Book a 30-minute walkthrough with our team. We will map your use case to the platform and show you a live demo.