From skincare to wellness — transform health and beauty products into intelligent, revenue-generating digital touchpoints.
Choose the right digital solution for your specific health and beauty product category — including our specialist flows for age-gated, novel-food and prescription-only cannabinoid categories.
The cards above are for brands putting SmartLinks on their products. If you're the retailer, put SmartLinks on your shelf tags — readable ingredients, suitability, discount and insurance eligibility, and reorder, right at the shelf edge.
Our digital solutions transform how consumers interact with health and beauty products — driving engagement, trust, and revenue.
Combat counterfeiting with secure digital verification. Every scan confirms authenticity and builds consumer trust.
Create direct connections through personalised digital experiences — tutorials, routines, loyalty rewards and exclusive content.
Gain first-party data on product interactions, purchase patterns, and customer behaviour to inform marketing strategy.
Seamless smartphone interactions through QR codes and NFC technology — no app download required.
Bring your brand narrative to life with rich digital content — ingredient sourcing, sustainability commitments, and founder stories.
Drive repeat purchases with one-tap reordering, subscription prompts, and personalised product recommendations.
Beauty, supplements and OTC medicine share the same on-pack pressure: more compliance per square centimetre, more counterfeits in circulation, and a shopper who expects the product to teach them how to use it.
Full INCI lists, allergens, third-party certifications and patient information — accessible, multilingual, and updatable without a reprint.
Maps to the EU Cosmetic Products Regulation (EC) No 1223/2009 and, for OTC medicine, the MHRA's electronic PIL guidance.
Serial-level scans for cosmetics, supplements and vape liquids — verifying the product is genuine before the customer ever uses it.
Counterfeit personal care is estimated at roughly €3bn/year of lost EU industry sales per EUIPO; on-pack verification is the cheapest defence.
Tutorials, routine builders, reorder, subscription and loyalty — surfaced when the customer actually has the product in their hand.
Powered by a GS1 Digital Link so the same code serves checkout, compliance and engagement.
GS1 Digital Link QR codes on pack turned skincare packaging into a sign-up channel — more competition entries and membership registrations.
“Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations.”
EU Regulation (EC) No 1223/2009 requires a full ingredient list, function and warnings to be available to the consumer; the CPR review is widening the digital disclosure expectations. A SmartLink turns a tiny pack into unlimited disclosure space — INCI, fragrance allergens, sustainability claims, all updatable without changing the carton. See our cosmetics product passports guide.
Yes. The MHRA's electronic patient information leaflet guidance allows digital PILs alongside paper, and the EMA's ePI framework is heading the same way for centrally-authorised products. The medicine flow routes regulated information separately from any consumer engagement, with audit logging.
Serious enough that the EUIPO IP infringement report puts personal-care counterfeiting in the multi-billion-euro range each year. The biggest unlock from scannable packaging isn't a fancy certificate — it's that customers actually use it, which kills the resale market for fakes. See product authentication for the mechanics.
Yes — the vape liquids flow includes age-gating, TPD and UK equivalent disclosures, and serial-level authentication to fight the parallel market. The same SmartLinks layer handles it without a separate platform.
Yes. Put SmartLinks on your shelf tags and the shelf edge starts answering the questions you'd otherwise field at the counter — suitability, interactions, eligibility, reorder — and frees staff for higher-value advice.
