Smarter Packaging for Medical Connections
SmartLinks™ creates dynamic portals of digital product information, authenticity and engagement around your pharmaceutical products that connect through QR Codes and NFC technology.
Connected Packaging Features for Pharmaceuticals
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Anti-Counterfeiting
Protect patients with serial-level authentication. Every scan verifies the product is genuine, traceable, and safe for consumption.
Patient Information Leaflets
Deliver digital PIL and SmPC documents directly from the packaging — always up-to-date, multilingual, and accessible.
Recall & Safety Alerts
Instantly communicate safety notices, batch recalls, and adverse event reporting channels directly to the end consumer.
Regulatory Compliance
Meet EU FMD, DSCSA, and global serialisation mandates with a single GS1 Digital Link QR code that satisfies both regulators and consumers.
Easy Reorders & Repeat Prescriptions
One-tap refill requests, pharmacy locators, and subscription reminders that make it effortless for patients to stay supplied — driving revenue while improving adherence.
Dynamic Content Updates
Update dosage guidance, safety information, and regulatory content without reprinting packaging — changes go live instantly.
Pharmaceutical Revenue & Patient Engagement Solutions
Turn Every Package Into a Patient Engagement Channel
SmartLinks™ transforms pharmaceutical packaging into an active engagement channel — improving patient outcomes, driving product discovery, and unlocking new revenue from every package.
Easy Refills & Reorders
One-tap prescription refill requests, pharmacy locators, and auto-replenishment reminders that reduce drop-off and drive recurring revenue.
Product Discovery
Recommend complementary products from your range — supplements alongside prescriptions, companion therapies, and wellness cross-sells at the perfect moment.
First-Party Data & Insights
Capture opt-in patient preferences, usage patterns, and engagement data to power personalised communications and smarter commercial decisions.
Patient Loyalty & Adherence
Reward consistent engagement with adherence support, educational content, and loyalty programmes that build long-term brand relationships.
How It Works
Get started in minutes — no complex integration required
Serialise & Encode Your Packaging
Add a GS1 Digital Link QR code with unique serial identifiers to your pharmaceutical packaging — compliant with global regulatory standards.
Patients & HCPs Scan & Verify
A simple scan authenticates the product and opens trusted information — patient leaflets, dosage guidance, and safety alerts — no app required.
Monitor, Protect & Comply
Real-time scan data powers anti-counterfeiting intelligence, regulatory reporting, and continuous improvement of patient safety communications.
Industry Use Cases
Ready to Transform Your Pharmaceutical Products?
Join forward-thinking pharma brands already using SmartLinks™ to protect patients, drive product discovery, and unlock new revenue from every package.