Smarter Packaging for Beautiful Connections
SmartLinks™ creates dynamic portals of digital product information, authenticity and engagement around your beauty products that connect through QR Codes and NFC technology.
Connected Packaging Features for Beauty & Cosmetics
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Ingredient Transparency
Give consumers full visibility into what's in their products — from INCI lists to sourcing origins and allergen warnings.
Authenticity Verification
Combat counterfeits with serial-level authentication. Consumers scan to verify their product is genuine, building trust and protecting your brand.
Tutorials & How-To
Deliver expert application guides, video tutorials, and personalised beauty tips directly from the product packaging.
Reorders & Subscriptions
Drive repeat revenue with one-tap reorders, subscription sign-ups, and cross-sell recommendations at the moment of use.
GS1 Digital Link
A single code that powers retail compliance, supply chain visibility, and rich consumer engagement — all from one QR code.
Dynamic Content Updates
Update your digital experience without reprinting packaging. Seasonal campaigns, new shades, and reformulations go live instantly.
Beauty Brand Revenue & Consumer Engagement Solutions
Turn Every Product Into a Revenue Engine
SmartLinks™ transforms passive packaging into an active sales channel — driving loyalty, repeat purchases, and first-party data capture at the point of use.
One-Tap Repurchase
Make it effortless for consumers to reorder their favourite products directly from the packaging — no searching, no friction.
First-Party Data Capture
Build direct relationships with your consumers. Capture opt-in data, preferences, and skin profiles to power personalised marketing.
Loyalty & Rewards
Reward repeat engagement with points, exclusive content, early access to new launches, and members-only promotions.
Cross-Sell & Upsell
Recommend complementary products from your range — serums with moisturisers, primers with foundations — at the perfect moment.
How It Works
Get started in minutes — no complex integration required
Apply SmartLinks™ to Your Packaging
Add a GS1 Digital Link QR code or NFC tag to your product packaging, labels, or inserts — works with existing print workflows.
Consumers Scan & Engage
A simple scan opens a rich, branded digital experience — ingredients, tutorials, offers, and authentication — no app required.
Drive Sales & Collect Insights
Every interaction generates first-party data. Track engagement, optimise campaigns, and turn packaging into your highest-converting channel.
Industry Use Cases
Ready to Transform Your Beauty Products?
Join forward-thinking brands already using SmartLinks™ to drive engagement, build loyalty, and unlock new revenue from every product.