Meet new EU wine labelling regulations while enhancing consumer engagement. SmartLinks™ creates dynamic digital information portals for your wines — nutritional data, allergens, ingredients, and marketing content all accessible via a single QR code scan.
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Meet requirements for nutritional information, ingredient lists, and allergen declarations through digital e-labels — fully compliant with EU wine labelling regulations.
Provide information in multiple languages without cluttering physical labels, improving accessibility across all EU markets.
Dynamic content that adapts based on scan location. EU scans show regulatory-compliant information, while non-EU scans can display expanded marketing content and purchase links.
Deploy multiple GS1 Digital Link QR codes with specialised tags — one for regulatory compliance, another for marketing engagement, all while remaining fully regulation-compliant.
Combat counterfeiting and provide supply chain visibility with secure digital verification. Protect your brand and build consumer trust.
Create direct connections with consumers through personalised content, promotional offers, tasting notes, food pairings, and loyalty programmes.
Your wines don't stop generating value at checkout. Every scan is an opportunity to educate, engage, and build lasting brand loyalty with wine lovers worldwide.
Enable consumers to reorder their favourite wines directly from the bottle. Bypass traditional retail channels and build a direct-to-consumer wine club from every scan.
Build detailed customer profiles from tasting preferences, purchase history, and engagement patterns. Know your drinkers by name, taste, and region — even when sold through merchants.
Promote winery tours, virtual tastings, and exclusive events directly from your bottles. Turn casual drinkers into brand advocates through immersive experiences.
Share your vineyard's heritage, winemaking process, and sustainability credentials. Connect consumers emotionally with the people and place behind every bottle.
One geo-aware QR code per can meets EU wine labelling rules in Europe and carries the brand story everywhere else.
“The GS1 Digital Link QR code meets all our needs and helps us comply with the new EU wine labelling regulations. It's more than compliance — it's about connecting with our customers in new ways.”
Starting December 2023, EU wine regulations require additional information on all wine products sold in the EU, including e-labels via QR codes.
E-labels via QR codes become mandatory from December 8, 2023 for wines and certain spirits.
The energy value must still appear on the physical label, while the full nutritional declaration and ingredients list can be provided digitally through QR codes. SmartLinks™ ensures your digital wine labels meet all EU compliance requirements while enhancing consumer experience.
See how Vinca Wines achieved EU compliance while enhancing customer engagement with SmartLinks™ Digital QR solution.
"The GS1 Digital Link QR code meets all our needs and helps us comply with the new EU wine labelling regulations. It's more than compliance — it's about connecting with our customers in new ways."
Zack Walters
Co-founder of Vinca Wines
The sale happens at the merchant. But the relationship starts at the first pour. The Hub turns every bottle into a direct channel for reorders, wine club sign-ups, and vineyard experiences.
Tasting notes, food pairings, vineyard story, and vintage details — all from a single scan on the bottle.
Instant, expert answers on pairings, serving temperature, and cellar potential — trained on your wine data.
Enable one-tap repurchasing and wine club sign-ups directly from the bottle — bypassing the merchant entirely.
EU e-label regulations, allergen declarations, and nutritional data — all managed from one platform, not five.
Give your customers a permanent digital home for all their product information.
Full nutritional declaration accessible digitally, meeting EU compliance requirements.
Complete ingredients with processing aids and additives, clearly displayed.
Clear allergen information accessible without data collection barriers.
Vineyard location, grape varieties, vintage details, and winemaking notes.
Curated food pairing suggestions and serving temperature recommendations.
Organic certifications, carbon footprint data, and environmental practices.
Meet EU compliance requirements while creating unforgettable digital experiences for wine lovers. SmartLinks QR codes turn every bottle into a gateway to your brand.