Digital Solutions for Whisky & Spirits
The GS1 Digital Link QR code programme is revolutionising the spirits industry. Connect every bottle to a rich digital portal — from provenance and tasting notes to authentication and collector experiences. One scan, endless possibilities.
Connected Packaging Features for Spirits & Whisky
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Digital Product Portals
Connect physical bottles to their digital identities using QR codes or NFC technology. Deliver rich product information, provenance details, and interactive experiences with a single scan.
Origin & Provenance
Share your distillery's heritage, production methods, and unique terroir. Build deeper connections with consumers by telling the story behind every bottle — from grain to glass.
Tasting Notes & Pairing
Offer detailed tasting guides, food pairing recommendations, and cocktail recipes. Enhance the consumer experience and help enthusiasts get the most from every dram.
Authentication & Anti-Counterfeiting
Protect your brand and consumers with industry-leading verification solutions. From holographic QR codes to NFC tamper-proof seals, ensure every bottle is genuine.
Commerce & Repurchase
Enable one-click repurchasing, suggest complementary expressions, and drive direct-to-consumer sales. Turn every bottle into a point of sale.
Collector Communities
Create exclusive clubs, enable ownership transfers, and maintain collector logbooks. Build a thriving community of enthusiasts around your brand.
Spirits Revenue & Collector Engagement Solutions
Turn Every Bottle Into a Brand Experience
Your whisky doesn't stop creating value at the point of sale. Every scan is an opportunity to engage connoisseurs, verify authenticity, and build lasting relationships with collectors and enthusiasts worldwide.
Drive Repeat Purchases
Enable consumers to reorder their favourite expressions directly from the bottle. Suggest limited editions and complementary products to increase basket value.
Capture First-Party Data
Build detailed profiles of your most engaged consumers. Understand preferences, drinking occasions, and purchasing patterns — even through third-party retailers.
Verify Authenticity
Give consumers confidence with instant authentication. Combat counterfeiting and grey market diversion with tamper-evident digital seals on every bottle.
Tell Your Distillery Story
Share your heritage, craftsmanship, and the people behind every expression. Connect consumers emotionally with the art of distillation.
How It Works
Get started in minutes — no complex integration required
Apply SmartLinks to Bottles
Embed GS1 Digital Link QR codes on labels, boxes, or caps — or integrate NFC technology directly into packaging during production.
Consumer Scans Anywhere
Whether at a bar, at home, or in a shop — a quick scan opens the bottle's full digital portal with no app required.
Engage, Authenticate & Monetise
Deliver provenance stories, verify authenticity, capture customer data, promote new releases, and build lasting collector relationships.
Technology Tiers
A Solution for Every Bottle
From mass-market to ultra-premium, choose the right level of digital engagement and authentication for your range.
SmartLinks QR Code
- Mass-produced products tracked by SKU or batch
- Delivers wide insights across your entire range
- Enables customer service, engagement, and product information
SmartLinks IdentifyQR Code
- Unique QR code per bottle for laser-targeted insights
- Track each individual bottle through the supply chain
- Unlocks next-level customer data, locational, logistical, and retailer insights
NFC Technology
- Embedded in the label, box, or bottle cap for 'one tap' engagement
- Gold standard for advanced authentication
- NTAG 424 DNA tamper-proof tags ensure trust for limited editions
Collectors & Connoisseurs
Empowering Collectors, Creating Connoisseurs
Build trust in your brand with SmartLinks industry-leading authentication solutions. Bulletproof your supply chain, lock out grey markets, and protect against counterfeit products.
Certificate of Authenticity
Provide collectors with digital proof of authenticity and product ownership, enhancing the value of every bottle.
Brand Story & Heritage
Share your origin stories, production methods, and tasting notes to create deeper connections with connoisseurs.
Collector's Community
Build exclusive clubs, enable ownership history tracking, and create collector logbooks for enthusiasts.
The SmartLink™ App Toolset
Cask Technology
Transform Oak into Intelligence
SmartCask is the world's first dual NFC/RFID smart tag system for spirit cask tracking. Create digital twins for every cask in your warehouse, enabling real-time lifecycle management from cooperage to consumer.
Authenticity Guaranteed
Dual NFC/RFID tags create tamper-evident digital seals for every cask
Regulatory Compliance
Automated audit trails and documentation for spirit regulations
Ownership Transparency
Clear provenance tracking for investors and collectors
Lifecycle Tracking
Monitor every cask from first fill to final pour
Your Post-Purchase Connoisseur
Platform
The bottle sells once — but the brand relationship should last a lifetime. The Hub turns every expression into a direct channel for reorders, collector engagement, and distillery experiences.
Living Bottle Pages
Provenance, tasting notes, cask details, and authenticity verification — all from a single scan on the bottle.
AI Spirit Guide
Expert answers on flavour profiles, cocktail recipes, and food pairings — trained on your distillery data, always available.
Collector & Club Revenue
Drive limited edition pre-orders, exclusive club memberships, and cross-sell complementary expressions from the bottle.
Authentication + Commerce
Anti-counterfeiting verification, ownership transfers, and regulatory compliance — all from one unified platform.
Industry Use Cases
KeepTag™ Authentication for Premium Spirits
KeepTags for Your Products
Give your customers a permanent digital home for all their product information.
Tasting Notes
Expert tasting profiles, flavour wheels, and serving recommendations for every expression.
Provenance & Origin
Full distillery details, cask type, age statement, and production methods — all digitally verified.
Certificate of Authenticity
Digital proof of authenticity and ownership, enhancing value for collectors and investors.
Food & Cocktail Pairing
Curated pairing recommendations and cocktail recipes to enhance the drinking experience.
Collector's Logbook
Personal tasting notes, ownership history, and collection management for whisky enthusiasts.
Regulatory Compliance
Ingredient declarations, allergen information, and health warnings — dynamically updated per market.
Transform Your Spirits Brand
Connect every bottle to a digital experience that builds trust, drives engagement, and creates lasting relationships with connoisseurs worldwide.