Tesco Pilots GS1 Digital Link QR Codes
Tesco has announced it will be piloting GS1 Digital Link QR codes on its products, giving shoppers access to detailed product information and dynamic content in what is being dubbed the "second barcode revolution".
How the New QR Codes Work
These GS1 Digital Link 2D barcodes work exactly like traditional barcodes at checkout — but when a consumer scans the code with their smartphone, they unlock a wealth of additional information:
- Ingredients and allergens — full transparency at a glance
- Recipe ideas — inspiration linked directly to the product
- Promotional offers — targeted deals and loyalty rewards
- Sustainability and recycling — environmental impact data and disposal guidance
Benefits for Retailers and Supply Chains
The benefits extend far beyond the consumer. Retailers and distributors can also scan the QR code to access:
- Batch-specific information — storage requirements and handling instructions
- Product recall alerts — instant notifications across the supply chain
- Stock level data — real-time inventory visibility
- Automatic discounting — products nearing or past expiry can be reduced automatically
How SmartLinks Enhances Digital Link QR Codes
SmartLinks is designed to take these Digital Link QR codes even further — making the information dynamic, updatable and interactive. The platform provides a comprehensive suite of engagement and customer service tools that extend the QR code's functionality into a full digital product experience.
With Tesco leading the charge, the UK retail landscape is shifting rapidly. The brands that adapt now will own the customer relationship.