Board Games, Puzzles & Figure Kits

How a games publisher uses item-level identity: rules and setup guidance on the box, painting and assembly tutorials for figure kits, and expansion content that keeps a game on the table.

Illustrative only — we will model this against your SKUs on a walkthrough.

No App Required Instant Setup GS1 Compliant
Connected board game, puzzle or figure kit with SmartLinks digital product passport — example 1Connected board game, puzzle or figure kit with SmartLinks digital product passport — example 2Connected board game, puzzle or figure kit with SmartLinks digital product passport — example 3
How it works

The flow, step by step

What happens from the first scan onwards, and who does what.

Features

Powerful capabilities

Advanced features designed to streamline your operations and maximise efficiency.

Interactive tutorials

Visual rule guides and step-by-step setup instructions

Painting academy

Painting techniques and assembly guides for figure kits

Community platform

Connect with other players, share creations and join challenges

Expansion content

Extra scenarios, rules variants and digital additions

Where the value shows up

The mechanisms this flow creates, rather than a promised number.

Repeat purchase across the catalogue, because players stay in contact
Expansion sets and scenarios sold from the box
Paints, tools and replacement components ordered from the kit
Resale value, supported by a complete component record
Fewer support contacts, because the rules are on the box
Commercial angle

Bringing the digital content to the box

Rules, hints and painting guides live on the game itself, which makes it easier to learn, easier to support, and easier to extend.

Interactive rule guides

Rulebooks presented as tutorials and visual walkthroughs, so a new game is easier to get on the table.

Hints without spoilers

Graduated hints and solution guides that help a player past a sticking point without ending the challenge.

Painting and assembly guides

Step-by-step tutorials for miniatures and figure kits, with technique notes from experienced painters.

Illustrative only — we will model this against your SKUs on a walkthrough.

Key Benefits

What this changes day to day

The practical differences once each item carries its own identity.

Interactive rule guides: rulebooks presented as tutorials and visual walkthroughs that make a new game easier to learn
Puzzle hints and solutions: graduated hints that help without spoiling the challenge
Painting and assembly guides: step-by-step tutorials for miniatures and figure kits, with technique notes
Community: shared tutorials, challenges and social features that connect players
Digital add-ons: expansion scenarios, premium tutorials, painting supplies and companion content

See this modelled against your own products

Bring a few SKUs and we will walk through what board games, puzzles & figure kits would look like for your range.

Book a walkthrough