Every Piece of Furniture Sells the Next One.
Assembly guides, care instructions, warranty registration, and room-styling inspiration — triggered by a single scan on the furniture they already own.
Connected packaging features
Assembly & Setup Guides
Instant access to step-by-step assembly instructions, video tutorials, and tool checklists. Reduce support calls by 60% and delight customers from unboxing.
Care & Maintenance
Fabric cleaning codes, wood treatment schedules, and upholstery care — always accessible from a quick scan. Customers protect their investment, you build trust.
Digital Product Passport
Pre-built DPP structures for ESPR & GPSR compliance. Material sourcing, manufacturing origin, carbon footprint, and recyclability — audit-ready from day one.
Warranty & Registration
One-tap warranty activation linked to the specific product. Service history, claim tracking, and proof of purchase — all digitally verified.
Room Styling Inspiration
AI-powered room visualisation and design recommendations. Customer scans their sofa, gets coordinated cushions, rugs, and lighting suggestions from your range.
Spare Parts & Reordering
Lost a bolt? Need replacement cushion covers? One scan takes the customer directly to the right spare part — no searching, no support tickets.
Revenue Triggers From Every Piece
Revenue Triggers From Every Piece
Every scan is a revenue opportunity — from accessories to room makeovers to warranty extensions.
- Coordinated Collection Upsells — Scan the dining table, discover matching chairs, sideboards, and lighting. AI recommends pieces that complement what they already own.
- Extended Warranty Revenue — Offer premium warranty packages at the point of scan. Customers who've just assembled their furniture are primed to protect their investment.
- Care Product Cross-Sell — Leather conditioner for that sofa, wood polish for that table. Product-specific care products recommended and available for one-tap purchase.
- First-Party Data Capture — Every registration builds your direct audience — bypassing retailers for new launches, seasonal collections, and personalised room makeover campaigns.
How It Works
Get started in minutes — no complex integration required
01 — Tag Every Product
QR code on the product label, care tag, or assembly manual. NFC chip embedded in the frame or base. Each piece gets a unique digital identity.
02 — Customer Scans & Discovers
Phone scan opens your branded portal instantly — assembly guides, care instructions, warranty registration, and product provenance build confidence.
03 — Sell & Re-Engage
AI room-styling recommendations, coordinated collection upsells, care product orders, and seasonal campaign re-engagement — every scan generates revenue.
Where it earns its keep
Flat-Pack Assembly
QR on every manual page links to video walkthroughs, tool lists, and live support. Turns frustration into brand loyalty.
Room Makeover Engine
Customer scans one piece, gets AI-curated room designs featuring your full collection. Every scan is a personal interior designer.
Sustainable Credentials
Materials provenance, carbon footprint, and end-of-life recycling options — all verified and scannable for eco-conscious consumers.
Trade & Contract Sales
Interior designers and specifiers scan to access trade pricing, lead times, fabric swatches, and bulk order tools.
Resale & Circular Economy
Verified product history enables brand-controlled resale. Authenticated pieces command higher prices and bring new customers into your ecosystem.
Gifting & Registry
Gift recipients scan to register ownership, discover care guides, and explore coordinating pieces from your collection.
Your Furnishings Revenue Platform
Beyond product labels — SmartLinks Hub turns every piece of furniture into a sales channel with AI styling, one-tap reorders, cross-sell engines, and first-party data capture.
Smart Product Pages
Every item gets a living product page — driving care product sales, accessory reorders, and collection discovery.
AI Interior Concierge
Trained on your full catalogue. Recommends coordinating pieces, handles care queries, and drives conversions 24/7.
Revenue Engine
One-tap reorders, extended warranties, care product cross-sells, and room makeover campaigns — revenue from every touchpoint.
Replaces 7+ Tools
One platform replaces assembly guides, warranty systems, CRM, care instructions, e-commerce, and engagement stacks.
Ready to Turn Every Piece Into a Revenue Channel?
Join forward-thinking furniture brands already using SmartLinks™ to drive repeat revenue, capture first-party data, and own the customer relationship — from the product itself.