SmartLinks connected product platform
Paint & Decorating

Every Tin of Paint Sells the Next Room.

Colour memory, room inspiration, painting guides, and touch-up reordering — all from a single scan on the paint tin. Never forget a colour again.

Key Features

Connected Packaging Features for Paint & Decorating

Everything You Need, Built In

Discover how SmartLinks™ technology enhances every aspect of your products

Colour Memory

Customers scan the tin and the exact colour is saved to their digital wallet forever. No more guessing which shade they used — one scan to reorder.

Room Inspiration

AI-powered room visualisation showing the colour in different settings, lighting, and combinations. Customers see it before they buy it.

Painting Guides

Surface preparation, application techniques, and drying times. Video tutorials from prep to finish — reduce returns and build confidence.

Colour Matching

Scan an existing colour to find the closest match in your range. AI colour analysis drives customers from inspiration to purchase.

Coverage Calculator

Enter room dimensions, get exact quantity recommendations. No over-buying, no under-buying — just the right amount every time.

Before & After Gallery

Customer-submitted room transformations using your products. Social proof that sells paint and inspires new projects.

Paint Revenue & Customer Engagement Solutions

Revenue Triggers From Every Tin

Every scan is a revenue opportunity — from touch-up reorders to full room makeovers to coordinating product ranges.

Touch-Up Reordering

Years later, customer scans the saved colour and reorders the exact shade in one tap. Colour memory drives repeat purchases forever.

Room-by-Room Campaigns

Finished the living room? AI suggests coordinating colours for the hallway. Every completed room sells the next project.

Accessories & Tools Cross-Sell

Brushes, rollers, masking tape, and primers — recommended for the specific paint type at the point of scan.

First-Party Decorator Data

Every registration builds your direct audience — personalised by colour preferences, room types, and project history for targeted campaigns.

How It Works

Get started in minutes — no complex integration required

01

QR on Every Tin

QR code on the paint tin label or lid. Each colour and product gets a unique digital identity that links to the full digital experience.

02

Customer Scans & Saves

Phone scan saves the colour to their digital wallet, opens room inspiration, and provides painting guides. No app download needed.

03

Sell & Re-Engage

Touch-up reorders, room-by-room campaigns, tool cross-sells, and seasonal decorating inspiration — every scan generates revenue.

Industry Use Cases

Interior EmulsionRoom visualisation, colour combination suggestions, and one-tap reordering. The most-used paint becomes your most engaged product.
Exterior & MasonryWeather-resistant application guides, seasonal painting windows, and surface preparation tips. Build confidence for big outdoor projects.
Wood & Metal PaintSurface-specific preparation guides, drying time calculators, and primer recommendations. Technical confidence drives sales.
Specialist FinishesChalk paint techniques, metallic application tips, and texture effect tutorials. Video guides that inspire creative purchases.
Trade & ProfessionalCoverage calculators, bulk ordering, and specification sheets for decorators and contractors. Trade accounts from the tin.
Colour ConsultancyAI colour advisor trained on your full range. Recommends palettes, coordinates rooms, and books in-store consultations.
SmartLinks Hub

Your Paint Revenue Platform

Beyond the tin — SmartLinks Hub turns every paint product into a sales channel with AI colour matching, room inspiration, and first-party decorator data capture.

Smart Colour Pages

Every colour gets a living product page — driving touch-up reorders, room scheme discovery, and accessory sales.

AI Colour Advisor

Trained on your full range. Recommends palettes, handles application queries, and drives conversions 24/7.

Revenue Engine

Touch-up reorders, room-by-room campaigns, tool cross-sells, and trade account sign-ups — revenue from every touchpoint.

Replaces 7+ Tools

One platform replaces colour cards, coverage calculators, CRM, inspiration galleries, and seasonal marketing tools.

Ready to Turn Every Tin Into a Revenue Channel?

Join forward-thinking paint brands already using SmartLinks™ to drive repeat purchases, capture decorator data, and own the customer relationship — from the tin itself.