Every Toy Plays Beyond the Box.
Lost instructions recovered instantly, new play ideas discovered, spare parts ordered, and digital experiences unlocked — all from a single scan on the toy they already love.
Connected packaging features
Lost Instructions Recovery
Parents scan the toy, get the full instruction manual instantly. No more frantic searches through recycling bins — assembly guides are always one scan away.
Spare Parts Ordering
Missing a piece? One scan identifies the exact toy and shows available replacement parts for one-tap purchase. Turn frustration into revenue.
New Play Ideas & Challenges
Fresh game variations, creative building challenges, and age-appropriate activities that extend play life and keep children engaged longer.
Safety & Recall Alerts
Instant safety notifications pushed to registered product owners. Proactive recall management that protects children and builds parent trust.
Digital Play Experiences
AR overlays, companion apps, and digital game extensions that transform physical toys into hybrid play experiences — no separate app download needed.
Gifting & Wishlist
Gift recipients scan to register ownership, discover compatible accessories, and build wishlists for birthdays and holidays. Every toy drives the next purchase.
Revenue Triggers From Every Toy
Every scan is a revenue opportunity — from spare parts to expansion packs to the next toy in the collection.
Collection & Expansion Cross-Sell
Scan one action figure, discover the full range. AI recommends the next character, vehicle, or playset based on what they already own.
Spare Parts & Accessories
Missing pieces, replacement batteries, and compatible accessories — all available for one-tap purchase from the product scan. Pure margin revenue.
Seasonal & Birthday Campaigns
Registered parents receive personalised gift guides, new release alerts, and exclusive offers timed to birthdays and holidays.
First-Party Family Data
Every registration builds your direct audience — bypassing retailers for new launches, seasonal campaigns, and age-appropriate product recommendations.
How It Works
Get started in minutes — no complex integration required
01 — QR on Every Product
QR code on the packaging, instruction sheet, or the toy itself. NFC chip embedded in premium toys. Each product gets a unique digital identity.
02 — Parent Scans & Discovers
Phone scan opens a branded portal instantly — instructions, play ideas, safety info, and spare parts. No app download, no account creation needed.
03 — Sell & Re-Engage
Collection cross-sells, expansion packs, seasonal campaigns, and birthday reminders — every scan generates revenue and builds family loyalty.
Where it earns its keep
Construction & Building Sets
Step-by-step digital build guides with video walkthroughs. Missing piece identification and ordering. Alternative build suggestions.
Board Games & Puzzles
Rule clarifications, game variations, community tournaments, and expansion pack promotions. Keep game night fresh forever.
Collectible Figures
Collection tracking, rarity verification, trading community access, and new release notifications. Every figure drives the hunt for the next one.
Educational Toys
Learning guides, activity extensions, and age-progression recommendations. Parents see the educational value and buy the next level up.
Outdoor & Active Toys
Safety guides, activity suggestions, and seasonal maintenance tips. Keep children active and parents confident in the product.
Gifting & Registry
Gift recipients scan to discover compatible accessories and build birthday wishlists. Every gift drives the next purchase.
Your Toy Revenue Platform
Beyond the box — SmartLinks Hub turns every toy into a sales channel with AI recommendations, spare parts ordering, collection engines, and first-party family data capture.
Smart Product Pages
Every toy gets a living product page — driving collection discovery, spare parts sales, and expansion pack orders.
AI Play Concierge
Trained on your full catalogue. Recommends compatible toys, handles instruction queries, and drives cross-sells 24/7.
Revenue Engine
Spare parts orders, collection cross-sells, birthday campaigns, and expansion pack promotions — revenue from every touchpoint.
Replaces 7+ Tools
One platform replaces instruction hosting, CRM, spare parts e-commerce, safety recall management, and community tools.
Ready to Turn Every Toy Into a Revenue Channel?
Join forward-thinking toy brands already using SmartLinks™ to drive repeat purchases, capture family data, and own the parent relationship — from the toy itself.