Every Piece Sells the Next. For Life.
Anniversary gift prompts, bespoke upsells, and first-party data from every scan — turn precious pieces into permanent sales channels.
Connected Packaging Features for Fine Jewellery
Features
Gift Prompt Engine
Anniversary dates, birthdays, and milestones trigger personalised suggestions from your collection — delivered directly to the gift-giver's phone. One tap to purchase.
Bespoke Upsell Pipeline
Resizing, stone upgrades, engraving, and custom commissions. Owners receive tailored recommendations based on their collection — turning service into revenue.
First-Party Customer Data
Every scan captures who owns what, when they engage, and what they browse next. Build rich profiles of your highest-value customers — no cookies, no guesswork.
NFC Clasp Tagging
Ultra-thin NFC chip embedded in the clasp or setting — tap to connect instantly. No app required, tamper-evident bonding, triggers gift prompts and care guides.
EU Digital Product Passport
Auto-generated per-serial digital IDs with full gemstone provenance chain, ethical sourcing proof, and care guides — compliance-ready today.
KeepTag™ Companion Card
Premium companion card with QR + NFC in credit-card format — gift-ready in every box. Links owner to digital provenance and ownership portal.
Jewellery Revenue & Customer Engagement Solutions
Revenue Triggers From Every Piece
Every jewellery piece becomes a permanent sales channel — prompting gifts, driving commissions, and capturing the customers retailers never share with you.
Anniversary Gift Engine
Wedding dates, birthdays, and milestones trigger curated gift suggestions from your collection, delivered directly to the buyer. One tap to purchase.
Bespoke Commission Funnel
Resizing, stone upgrades, engraving, and custom design consultations — surfaced at exactly the right moment. Every service touchpoint becomes revenue.
Range Discovery
After scanning a ring, the owner sees matching earrings, necklaces, and bracelets from the same collection. Cross-sell without a salesperson.
Certified Pre-Owned Revenue
When pieces change hands, the new owner scans and re-registers. You capture a second customer, validate the resale, and offer complementary pieces.
How It Works
Tag Every Piece
KeepTag™ on the clasp, NFC chip in the setting, or QR on the certification card. Invisible, impossible to replicate — opens a direct sales channel.
Customer Taps & Trusts
Phone tap or QR scan opens your branded portal instantly — certification, provenance, and gemstone details build the confidence that justifies the price.
Sell & Re-Engage
Anniversary reminders, new collection alerts, care booking, and resale re-registration — every interaction is a revenue opportunity for the lifetime of the piece.
Use Cases
Ready to Turn Every Piece Into a Revenue Channel?
Join forward-thinking jewellery houses already using SmartLinks™ to drive repeat revenue, capture first-party data, and own the customer relationship — from the piece itself.