Every Watch. A Sales Channel. For Life.
One-tap strap reorders, collection cross-sells, and certified pre-owned revenue — all triggered from the caseback of every timepiece you sell.
Connected Packaging Features for Luxury Watches
Features
Revenue from the Caseback
Every scan opens a branded product page with one-tap strap reorders, cleaning kit purchases, and collection discovery. The watch becomes your highest-converting sales channel.
First-Party Customer Data
Ownership registration captures buyer details, preferences, and purchase context — data you'd never get from a retailer. Build a direct audience of verified watch owners.
Buyer Confidence = Conversion
Multi-layered authentication using NFC, QR, and KeepTags™ increases pre-owned sale prices by up to 30% and drives faster transactions.
Caseback QR
Laser-engraved or micro-printed on the caseback — invisible until needed. Survives polishing, unique per serial number, links to branded product page.
EU Digital Product Passport
Auto-generated per-serial digital IDs with movement, case & strap material records and full manufacture-to-wrist audit trail. Compliance-ready today.
KeepTag™ Warranty Card
Premium companion card with QR + NFC in credit-card format. Gift-ready presentation, links owner to digital provenance. Standard and 3UP Compact available.
Watch Revenue & Customer Engagement Solutions
Revenue Triggers from Every Watch
Every scan is a revenue opportunity. Here's how each timepiece pays for itself — and then some.
One-Tap Strap Orders
Customer scans their watch and orders a replacement strap, cleaning cloth, or travel case in one tap. No searching, no marketplace — direct from your brand.
Collection Discovery
Surface complementary pieces and new releases based on what they already own. The watch sells the next watch.
AI Horologist Upsells
AI concierge recommends service kits, accessories, and upgrades during care conversations — turning support into sales.
First-Party Data Capture
Every scan captures opt-in customer data. Build direct relationships and retarget with personalised campaigns — no third-party cookies needed.
How It Works
Tag Every Timepiece
NFC in the caseback, QR on the presentation box, or a KeepTag™ warranty card. Each watch gets a unique digital identity.
Customer Taps & Trusts
Phone tap or QR scan opens the watch's branded product page instantly — authentication, provenance, and service history build confidence.
Sell & Re-Engage
One-tap strap orders, AI horologist recommendations, anniversary prompts, and collection discovery — every interaction generates revenue.
Use Cases
Ready to Turn Every Caseback Into a Revenue Channel?
Join forward-thinking watchmakers already using SmartLinks™ to drive repeat revenue, capture first-party data, and own the customer relationship — from the timepiece itself.