Empowering Brands with Next-Generation Connected Packaging
SmartLinks, a leading end-to-end platform for digitally connected products and packaging, has announced the launch of its new self-serve platform — Free until you go live.
The platform helps brands, manufacturers and retailers unlock the many benefits of QR codes and NFC technology — enabling businesses to seamlessly meet upcoming Digital Product Passport (DPP) regulations worldwide.
What Consumers Get When They Scan
By simply scanning a QR code on a product, consumers use SmartLinks to instantly access:
- Interactive Experiences — videos, tutorials, promotions, loyalty programmes and personalised content
- Intelligent Product Information — dynamically interpreted data highlighting ingredients, allergens and safety information
- Digital Product Passports — fully compliant DPP solutions meeting EU and global regulatory requirements
- Localised Offers — targeted content, promotions and experiences based on location and even specific retailers
- Real-time Updates — batch-level recall alerts, updated product details and localised customer service links
The Most Feature-Rich Platform on the Market
The self-serve platform offers the widest and most feature-rich toolset on the market, making implementing GS1 Digital Link simple and scalable. Free until you go live, brands can create and customise digital experiences, simplify operations and gain valuable data insights — all from an easy-to-use interface with a drag-and-drop editor.
"The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable."
— Anne Godfrey, CEO of GS1 UK
"SmartLinks.app is not just about connecting products; it's about making them truly intelligent. Our self-serve platform is unique in its ability to dynamically manage data, understand content context, and deliver locationally aware, personalised experiences. This standard will take over the world — and it was important for us to offer a platform that allowed every size of business to see the benefits."
— Glenn Shoosmith, CEO of SmartLinks
GS1 UK Approved and Future-Proof
As a GS1 UK Approved Product, SmartLinks ensures compliance and seamless implementation, helping brands future-proof their product digitisation strategy ahead of industry-wide Digital Link adoption by 2027.
Why Choose SmartLinks?
- Fast setup — go live in under an hour
- Flexible scaling — from startup to enterprise
- Extensive toolset — the most comprehensive on the market
- Valuable consumer insights — understand and engage your customers
Lead your industry, stay compliant, and own your customer connection.
Start building with SmartLinks →
About SmartLinks
SmartLinks is part of the Prove Anything group. It creates digital portals of engagement, commerce and information around consumer products, connecting through QR codes and NFC technology.
As a GS1 UK Partner, SmartLinks provides a comprehensive end-to-end platform to create dynamic digital experiences, enhance product transparency and drive consumer engagement.
For more information: charlie@smartlinks.app