Empowering Brands with Next-Generation Connected Packaging
SmartLinks, a leading end-to-end platform for digitally connected products and packaging, has announced the launch of its new free self-serve platform.
The platform helps brands, manufacturers and retailers unlock the many benefits of QR codes and NFC technology — enabling businesses to seamlessly meet upcoming Digital Product Passport (DPP) regulations worldwide.
What Consumers Get When They Scan
By simply scanning a QR code on a product, consumers use SmartLinks to instantly access:
- Interactive Experiences — videos, tutorials, promotions, loyalty programmes and personalised content
- Intelligent Product Information — dynamically interpreted data highlighting ingredients, allergens and safety information
- Digital Product Passports — fully compliant DPP solutions meeting EU and global regulatory requirements
- Localised Offers — targeted content, promotions and experiences based on location and even specific retailers
- Real-time Updates — batch-level recall alerts, updated product details and localised customer service links
The Most Feature-Rich Platform on the Market
The self-serve platform offers the widest and most feature-rich toolset on the market, making implementing GS1 Digital Link simple and scalable. Starting with a basic free account, brands can create and customise digital experiences, revolutionise operations and gain valuable data insights — all from an easy-to-use interface with a drag-and-drop editor.
"The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable."
— Anne Godfrey, CEO of GS1 UK
"SmartLinks.app is not just about connecting products; it's about making them truly intelligent. Our self-serve platform is unique in its ability to dynamically manage data, understand content context, and deliver locationally aware, personalised experiences. This standard will take over the world — and it was important for us to offer a platform that allowed every size of business to see the benefits."
— Glenn Shoosmith, CEO of SmartLinks
GS1 UK Approved and Future-Proof
As a GS1 UK Approved Product, SmartLinks ensures compliance and seamless implementation, helping brands future-proof their product digitisation strategy ahead of industry-wide Digital Link adoption by 2027.
Why Choose SmartLinks?
- Free fast setup — get started in minutes
- Flexible scaling — from startup to enterprise
- Extensive toolset — the most comprehensive on the market
- Valuable consumer insights — understand and engage your customers
Lead your industry, stay compliant, and own your customer connection.
Get started free at smartlinks.app →
About SmartLinks
SmartLinks is part of the Prove Anything group. It creates digital portals of engagement, commerce and information around consumer products, connecting through QR codes and NFC technology.
As a GS1 UK Partner, SmartLinks provides a comprehensive end-to-end platform to create dynamic digital experiences, enhance product transparency and drive consumer engagement.
For more information: charlie@smartlinks.app